How do big manufacturers make and test lures?

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How do big manufacturers make and test lures? How about line? Here’s a sneak peek inside the Berkley Fishing lab!

Spirit Lake, Iowa: Inside the Berkley plant
bassmaster.com
Ever wonder how Berkley creates and tests their extensive product line? It’s actually Top Secret, but here’s your chance to get an inside look at how Berkley does Berkley.

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You don’t need to learn how to tie those weird,…

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"You don’t need to learn how to tie those weird, never-heard-of knots that you sometimes read about." — Greg Hackney

Hackney: It’s time to talk about knots
bassmaster.com
Every line I’ve ever seen tested meets or exceeds its test-weight. The trick is to tie a knot that’ll do the same thing.

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Brad Novak gets up most mornings of the week at 4 a.

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Brad Novak gets up most mornings of the week at 4 a.m. and walks to the Chicago River from his home in a downtown skyscraper to fish for bass. The video he shot of his catch one morning this summer made him the grand-prize winner in the GoPro Best Catch Contest Powered by Bassmaster. #gopro

Brad Novak wins GoPro Best Catch Contest

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Grab a rod after you see what it is that you want to fish.

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"Grab a rod after you see what it is that you want to fish. Putting a rod in front of you, or holding it in your hand, will limit your thinking." — Gerald Swindle / GMAN

Swindle: Survivorman, aka junk fishing
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Junk fishing is an art that’ll improve your fishing if you learn to do it right.

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Aaron Martens is the drop shot king.

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Aaron Martens is the drop shot king. Here is how he does it …

How Martens rigs a drop shot
bassmaster.com
Aaron Martens, the 2015 Toyota Bassmaster Angler of the Year, is known as one of the most versatile fisherman in the world. Here he shares his process for creating drop shot rigs.

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Color is a factor in getting a bass to bite, but…

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"Color is a factor in getting a bass to bite, but it’s a distant third to the two factors that matter the most: action and size." — John Crews

Crews: Color matters, sort of…
bassmaster.com
Pick colors from a couple of different groups that resemble the natural forage in the reservoir, lake or river you’re fishing.

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It’s your Monday Morning Big Bass presented by Rapala USA!

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It’s your Monday Morning Big Bass presented by Rapala USA! See more big bass at www.bassmaster.com/mmbigbass! #mmbigbass

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Matt Beeler of Tennessee is a winner in the Catch of…

Here’s another blog post I didn’t have to write thanks to the magic of Blo.gl: http://blogl.me/gordonsweb

Matt Beeler of Tennessee is a winner in the Catch of the Week presented by Toyota USA contest! Got a photo of your own? Enter it at www.bassmaster.com/catch. #bigcatchcontest

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Matt Beeler of Tennessee is a winner in the Catch of…

Here’s another blog post I didn’t have to write thanks to the magic of Blo.gl: http://blogl.me/gordonsweb

Matt Beeler of Tennessee is a winner in the Catch of the Week presented by Toyota USA contest! Got a photo of your own? Enter it at www.bassmaster.com/catch. #bigcatchcontest

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Follow us on Vine for fun 6-second videos!

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Follow us on Vine for fun 6-second videos! https://vine.co/Bassmaster

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What’s the most expensive or significant thing you’ve…

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What’s the most expensive or significant thing you’ve ever dropped off your boat? Share pics if you’ve got them!

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As part of a B.

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As part of a B.A.S.S. Conservation Day, members of the B.A.S.S. staff removed invasive plant species and planted native ones with the Freshwater Land Trust at Turkey Creek Nature Preserve.

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John Bryan of Georgia is a winner in the Catch of…

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John Bryan of Georgia is a winner in the Catch of the Week contest presented by Toyota USA for this photo of his son, Mason Bryan Fishing! See more big bass and enter your own photo at www.bassmaster.com/catch. #bigcatchcontest

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27 killer soft plastics ….

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27 killer soft plastics ….

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Thank you to everyone who takes veterans fishing!

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Thank you to everyone who takes veterans fishing! Happy Veterans Day to all the men and women who have served our country.

Video: Evers fishes with Wounded Warrior
bassmaster.com
Watch the recorded live stream of the Healing Heroes in Action tour, where Elite pro Edwin Evers fishes with a Wounded Warrior.

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