Lauri Rapala was simply trying to create an effective…

Lauri Rapala was simply trying to create an effective way to catch more fish to feed his growing family when he made the source of inspiration for hundreds of lure makers through the decades.

The first jerkbait
bassmaster.com
When Lauri Rapala carved his first lure, it’s certain he had no idea of the impact it would have on the rest of the angling world. He was simply trying to create an effective way to catch more fish to feed his growing family.

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